18. How Dynamic Ads Can SUPERCHARGE Your Podcast
Dynamic ads are the way of the future — plain and simple. We're going to talk about why you should STOP baking your ads into your podcast episodes (and what that means) and highlight the power and flexibility of running dynamic ad campaigns instead. We also help you figure out what to do if you want to transition to dynamic ads, but already have a ton of backlogged episodes with baked-in ads (it's a very common issue). We're going going to get into all of it today!
0:50 What are baked-in ads?
3:11 What are dynamic ads?
4:09 Where to best place your ads
5:32 How to handle your previous episodes with baked-in ads
9:39 Podcasters' reluctance to advertise
12:25 How to monetize your podcast beyond just running ads
Are you feeling stuck with your podcast? Learn about our Podcast Strategy Sessions.
0:50 What are baked-in ads?
3:11 What are dynamic ads?
4:09 Where to best place your ads
5:32 How to handle your previous episodes with baked-in ads
9:39 Podcasters' reluctance to advertise
12:25 How to monetize your podcast beyond just running ads
New podcaster? Grab the Podcast Starter Kit.
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► Need help launching a podcast? We do that!
► Need a professional podcast editor? It's our specialty.
► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam
► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.
Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
--------------------------------------------
► Need help launching a podcast? We do that!
► Need a professional podcast editor? It's our specialty.
► Recommended Podcast Gear
Microphone
Headphones
Earbuds
Webcam
► Recording remote podcasts like us? Use Riverside!
► We use Transitor.fm to host our podcast and you should, too.
Disclosure: We only endorse products and services that we’ve personally used or come highly recommended by trusted sources. As an Amazon Associate, we earn from qualifying purchases. We may receive a small commission at no extra cost to you.
Creators and Guests
Host
Kyle Cummings
Kyle Cummings is the CEO and Founder of Podcircle, a podcast production agency who partners with New York Times bestselling authors, Fortune 500 companies, entrepreneurs, influencers and everyone in between to produce high-impact podcasts.
Host
Mickenzie Vought
Mickenzie Vought is an expert podcast content strategist. She is also the Producer and Co-Host of the Living Centered Podcast, a leading emotional wellness podcast.
